Athletes

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Eric Lagerstrom

Posted by Eric Lagerstrom on

Being Real
A couple days ago I went on a bit of a rant on Facebook, spurred on by a very disappointing conversation I had with a bike shop owner. I felt like it deserved a little elaboration, especially as it relates to my recent joining of the LTP family.
The guy was telling me about a professional triathlete he had let stay in his home before 70.3 Oceanside. He asked the athlete about a particular company that they were sponsored by, and the athlete told him "Oh I don't actually use that. I don't like it at all."
I was blown away.
How anyone can possibly accept money from companies that they don't believe in is completely beyond me. It's complete BS. In a sport where high level support is precious, that person was taking away an opportunity from athletes who actually like/need that product and making it impossible for the rest of us to convince fans/consumers/peers that we're not full of shit. Sacrificing integrity and honesty isn't worth the money, and it hurts everyone.
 
I'm incredibly proud of the companies that I work with and view each one through the lens of the relationships that I've been with specific people in those companies. For better or worse, it's never just business for me. It's personal and I would go to bat for each and every one of my sponsors. This is why I was psyched to become a part of LTP. I had a bunch of back and forth with Ben through texts, emails, and phone calls, and was super impressed with his hustle, passion, and desire to do everything 110% of the way. I identify with that, respect it, and I feel like his energy is pervasive through the brand. It stokes me out!
 
Thanks Ben, and thanks to the whole LTP family; I'm looking forward to some good times and doing whatever I can to share the stoke. You're all rad as hell 
 
 
 
Eric Lagerstrom

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Eric Lagerstrom

Posted by Eric Lagerstrom on

Being Real
A couple days ago I went on a bit of a rant on Facebook, spurred on by a very disappointing conversation I had with a bike shop owner. I felt like it deserved a little elaboration, especially as it relates to my recent joining of the LTP family.
The guy was telling me about a professional triathlete he had let stay in his home before 70.3 Oceanside. He asked the athlete about a particular company that they were sponsored by, and the athlete told him "Oh I don't actually use that. I don't like it at all."
I was blown away.
How anyone can possibly accept money from companies that they don't believe in is completely beyond me. It's complete BS. In a sport where high level support is precious, that person was taking away an opportunity from athletes who actually like/need that product and making it impossible for the rest of us to convince fans/consumers/peers that we're not full of shit. Sacrificing integrity and honesty isn't worth the money, and it hurts everyone.
 
I'm incredibly proud of the companies that I work with and view each one through the lens of the relationships that I've been with specific people in those companies. For better or worse, it's never just business for me. It's personal and I would go to bat for each and every one of my sponsors. This is why I was psyched to become a part of LTP. I had a bunch of back and forth with Ben through texts, emails, and phone calls, and was super impressed with his hustle, passion, and desire to do everything 110% of the way. I identify with that, respect it, and I feel like his energy is pervasive through the brand. It stokes me out!
 
Thanks Ben, and thanks to the whole LTP family; I'm looking forward to some good times and doing whatever I can to share the stoke. You're all rad as hell 
 
 
 
Eric Lagerstrom

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Ellie Update

Posted by BEN HAAS on

Hi all,
You may have noticed that I have been a little MIA on the race course recently and wanted to give you a little update on my current situation and my plans for the coming months. 
I have been dealing my a hamstring injury since June and have been receiving intense treatment for the past few months, even heading back to Australia for six weeks to see my physio. I was very much hoping to be back fit and ready to race for the 70.3 World Champs recently, but unfortunately that wasn’t meant to be. Despite things being definitely on the mend and heading in the right direction, I was not at the level I needed to be for a Championship event. That being said, I have returned to my training base in Boulder, Colorado, and am well on my way to getting back out on the race course very soon. I am planning my comeback race as 70.3 Miami on October 22nd. I will again be racing Island House Invitational Tri on November 17-18th, so will have that as a primary focus for the next two months. 
Look forward to seeing you all out on course very soon.
Ellie xx

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Ellie Update

Posted by BEN HAAS on

Hi all,
You may have noticed that I have been a little MIA on the race course recently and wanted to give you a little update on my current situation and my plans for the coming months. 
I have been dealing my a hamstring injury since June and have been receiving intense treatment for the past few months, even heading back to Australia for six weeks to see my physio. I was very much hoping to be back fit and ready to race for the 70.3 World Champs recently, but unfortunately that wasn’t meant to be. Despite things being definitely on the mend and heading in the right direction, I was not at the level I needed to be for a Championship event. That being said, I have returned to my training base in Boulder, Colorado, and am well on my way to getting back out on the race course very soon. I am planning my comeback race as 70.3 Miami on October 22nd. I will again be racing Island House Invitational Tri on November 17-18th, so will have that as a primary focus for the next two months. 
Look forward to seeing you all out on course very soon.
Ellie xx

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Favorite Kit?

Posted by BEN HAAS on

What is your favorite TRI suit ???

As most of you know I have a ton of kits! What can I say, I like fashion.

 

When I started triathlon training I did not know much about what to wear or the way it was supposed to feel and fit. Most of my kits were cycling bibs and jerseys as I had started on a road bike.  I stuck to the more luxurious offerings of my local bike shop where they immediately recognized me as a gear guy. Each visit I was introduced to the latest and greatest in apparel and with a fair amount of fun and exciting designs. As my first race approached I realized I needed the appropriate uniform. Since my local shop did not specialize in triathlon I turned to the internet to geek out and buy my first TRI suit!

I didn’t buy one, I bought five. I picked up something from each of the names I recognized from online reviews and magazines. Castelli, TYR, De Soto, 2XU, and the list goes on and on. When I’m in, it's all in. I was determined to find not only the best functioning suit but the best looking. Somewhat of a challenge in the triathlon world. Every time a new suit would arrive I would take it for a spin, model it for my wife, and decide the pros and cons. In her opinion, I was spending a lot of money to look extremely goofy. I ended up in Castelli for my first race.

At some point in my shopping spree, I had purchased a couple Love the Pain hats. I found them to be fantastic for running. After posting a photo in the LTP hat I had received a direct message! It was Ben, reaching out about their triathlon kits and the possibilities of custom apparel. In all honesty, I had looked at their suits previously and had them on the radar. Ben was kind enough to personally take my order and get me a kit out right away. Upon arrival, I was quite impressed with the quality, the aesthetic, and the function! I was sold. I called Ben immediately and asked for more suits. I wanted to buy every design he had. The problem was that he had only two or three designs. It was not enough for me.

I started to not only ride in the tri kits but run in them as well. Weird? Maybe. I found them to have the right storage for my training needs and to be comfortable. So why not… That's when Ben said let's do custom. I thought that meant taking an existing design and adding my name or a logo. I was not understanding CUSTOM. He rejected my simple requests and said I MEAN CUSTOM. Whatever you can think of I can put on the fabric. AAAHHHH I got it. I am a fan of custom. I had many custom things in my life from motorcycles to cars and now my very own TRI suit!

As Ben and I dug into creating fun and inspired suit options he continued to tweak each and every suit. Each order he would make an adjustment and ask me for feedback. I was now in an ever-evolving kit. The process spawned various suits throughout the evolution process. As I progressed in the season and the length of races was changing from Olympic to Ironman my needs changed in terms of comfort and storage. I asked Ben if he could combine my two favorite suits to date, The Full Unzip and the Speedstream. “Of Course” Ben replied. My request was less than a week from Ironman Santa Rosa. I had packed four Speedstream kits not sure which I would race in. The day before the race I received a box to my hotel. Ben had created a new masterpiece. The FREEMOTION. He did it! He gave me the best of both worlds. I couldn’t have asked for a better suit.

That is my favorite suit which I will wear again this weekend at Ironman 70.3 Super Frog. What is yours?

Read more

Favorite Kit?

Posted by BEN HAAS on

What is your favorite TRI suit ???

As most of you know I have a ton of kits! What can I say, I like fashion.

 

When I started triathlon training I did not know much about what to wear or the way it was supposed to feel and fit. Most of my kits were cycling bibs and jerseys as I had started on a road bike.  I stuck to the more luxurious offerings of my local bike shop where they immediately recognized me as a gear guy. Each visit I was introduced to the latest and greatest in apparel and with a fair amount of fun and exciting designs. As my first race approached I realized I needed the appropriate uniform. Since my local shop did not specialize in triathlon I turned to the internet to geek out and buy my first TRI suit!

I didn’t buy one, I bought five. I picked up something from each of the names I recognized from online reviews and magazines. Castelli, TYR, De Soto, 2XU, and the list goes on and on. When I’m in, it's all in. I was determined to find not only the best functioning suit but the best looking. Somewhat of a challenge in the triathlon world. Every time a new suit would arrive I would take it for a spin, model it for my wife, and decide the pros and cons. In her opinion, I was spending a lot of money to look extremely goofy. I ended up in Castelli for my first race.

At some point in my shopping spree, I had purchased a couple Love the Pain hats. I found them to be fantastic for running. After posting a photo in the LTP hat I had received a direct message! It was Ben, reaching out about their triathlon kits and the possibilities of custom apparel. In all honesty, I had looked at their suits previously and had them on the radar. Ben was kind enough to personally take my order and get me a kit out right away. Upon arrival, I was quite impressed with the quality, the aesthetic, and the function! I was sold. I called Ben immediately and asked for more suits. I wanted to buy every design he had. The problem was that he had only two or three designs. It was not enough for me.

I started to not only ride in the tri kits but run in them as well. Weird? Maybe. I found them to have the right storage for my training needs and to be comfortable. So why not… That's when Ben said let's do custom. I thought that meant taking an existing design and adding my name or a logo. I was not understanding CUSTOM. He rejected my simple requests and said I MEAN CUSTOM. Whatever you can think of I can put on the fabric. AAAHHHH I got it. I am a fan of custom. I had many custom things in my life from motorcycles to cars and now my very own TRI suit!

As Ben and I dug into creating fun and inspired suit options he continued to tweak each and every suit. Each order he would make an adjustment and ask me for feedback. I was now in an ever-evolving kit. The process spawned various suits throughout the evolution process. As I progressed in the season and the length of races was changing from Olympic to Ironman my needs changed in terms of comfort and storage. I asked Ben if he could combine my two favorite suits to date, The Full Unzip and the Speedstream. “Of Course” Ben replied. My request was less than a week from Ironman Santa Rosa. I had packed four Speedstream kits not sure which I would race in. The day before the race I received a box to my hotel. Ben had created a new masterpiece. The FREEMOTION. He did it! He gave me the best of both worlds. I couldn’t have asked for a better suit.

That is my favorite suit which I will wear again this weekend at Ironman 70.3 Super Frog. What is yours?

Read more