Always

Design + Performance

Comfort Meets Technology we are always evolving.  Thinking, changing, adding, developing, increasing, updating.  Always #original. 
2016

Brand Founded

Our journey began with a simple idea and some fun Tee shirts.
2017

Los Angeles Production Facility

We introduced our first Triathlon products to the world.
2018

Design Recognition

Our dedication to quality and design was noticed around the world.
2022

Knockoff Battle - The War They Didn't Win

We fought a long, brutal war against overseas thieves who stole our designs and tried to crush everything we built. They copied our gear. They flooded the market with knockoffs. They thought we’d fold. But they underestimated one thing: We are the Anti-Quit. Still standing. Still savage.
2023

R&D

We worked hard all year to develop new products, new methods, new systems.
2025

Looking Forward

We continue to innovate and grow with exciting plans for the future. Stay Tuned.

Mens Cycling

HELL YES OR DON’T SHOW UP.